Objective
Support the rollout of Jimmy Brings campaigns across an evolving brand system, ensuring consistency across digital and promotional touchpoints during a period of brand transition.
Support the rollout of Jimmy Brings campaigns across an evolving brand system, ensuring consistency across digital and promotional touchpoints during a period of brand transition.
Approach
Received updated brand guidelines and adapted campaign creative across both legacy and refreshed brand systems, translating key visuals into scalable assets for EDM and social. Balanced promotional messaging with the refined brand direction, maintaining consistency while delivering high-volume outputs across multiple campaigns.
Received updated brand guidelines and adapted campaign creative across both legacy and refreshed brand systems, translating key visuals into scalable assets for EDM and social. Balanced promotional messaging with the refined brand direction, maintaining consistency while delivering high-volume outputs across multiple campaigns.
Outcome
Delivered cohesive campaign rollouts across digital channels, maintaining brand consistency during transition and supporting ongoing promotional activity at scale.
Delivered cohesive campaign rollouts across digital channels, maintaining brand consistency during transition and supporting ongoing promotional activity at scale.
Shifted from promotion-led layouts to a more refined, product-focused brand system, improving clarity and consistency across campaigns
Supporting Campaign
Extended the updated brand system across additional campaign executions, maintaining consistency while adapting to different promotional contexts.
