Objective
Support the rollout of Jimmy Brings campaigns across evolving brand guidelines, ensuring consistency across digital and promotional touchpoints.
Support the rollout of Jimmy Brings campaigns across evolving brand guidelines, ensuring consistency across digital and promotional touchpoints.
Approach
Adapted campaign creative across both legacy and updated brand systems, translating key visuals into scalable assets for EDM, social, and campaign formats. Balanced promotional messaging with brand consistency while delivering high-volume outputs across multiple campaigns.
Adapted campaign creative across both legacy and updated brand systems, translating key visuals into scalable assets for EDM, social, and campaign formats. Balanced promotional messaging with brand consistency while delivering high-volume outputs across multiple campaigns.
Outcome
Delivered cohesive campaign rollouts across digital channels, maintaining brand consistency during transition and supporting ongoing promotional activity at scale.
Delivered cohesive campaign rollouts across digital channels, maintaining brand consistency during transition and supporting ongoing promotional activity at scale.
Shifted from promotion-led layouts to a more refined, product-focused brand system, improving clarity and consistency across campaigns
Supporting Campaign
Extended the updated brand system across additional campaign executions, maintaining consistency while adapting to different promotional contexts.
