Objective
Create a digital-first tasting experience to replace in-person events, maintaining customer engagement and driving revenue.
Approach
Develop a guided at-home experience combining expert-led education with curated wine packs. Elevate the experience through premium, eco-conscious packaging and cohesive art direction across physical and digital touchpoints.
Outcome
Generated over $500K in revenue and delivered 2,695 hours of customer engagement, strengthening Langtons’ digital offering and premium brand positioning.
Create a digital-first tasting experience to replace in-person events, maintaining customer engagement and driving revenue.
Approach
Develop a guided at-home experience combining expert-led education with curated wine packs. Elevate the experience through premium, eco-conscious packaging and cohesive art direction across physical and digital touchpoints.
Outcome
Generated over $500K in revenue and delivered 2,695 hours of customer engagement, strengthening Langtons’ digital offering and premium brand positioning.
Designed a premium tasting kit with structured product presentation and considered unboxing experience
Created a guided tasting experience through product design and visual storytelling
