"Langtons' 'Taste Academy' thrived during lockdowns, boosting revenue and client engagement, leading to a rebrand focused on eco-luxury."
Taste Academy
During COVID-19 lockdowns, Langtons paused in-person wine-tasting events, prompting a search for solutions to maintain engagement and revenue. In response to this challenge, "Taste Academy" launched on 11/8/21 to address customer concerns about buying wine without tasting it firsthand, offering guided at-home tastings with educational content. Taste Academy achieved remarkable success, generating over half a million in revenue over two years, engaging clients for 2695 hours. This success led to a rebrand focused on enhancing the customer journey with eco-friendly luxury packaging. My role expanded to include art direction, packaging design, and prototyping, aiming to blend opulence with sustainability to elevate the program's appeal and environmental consciousness.
Brand Strategy Packaging
