Objective
Create a digital-first tasting experience to replace in-person events during COVID, maintaining customer engagement and driving revenue for Langtons.
Approach
Led the project end-to-end, contributing to the concept and overseeing execution across packaging, art direction, digital, EDM, social, and print. Developed a guided at-home experience combining expert-led education with curated wine packs, elevating the product through premium, eco-conscious packaging and cohesive art direction across physical and digital touchpoints.
Outcome
Generated over $500K in revenue and delivered 2,695 hours of customer engagement, strengthening Langtons’ digital offering and premium brand positioning.
Create a digital-first tasting experience to replace in-person events during COVID, maintaining customer engagement and driving revenue for Langtons.
Approach
Led the project end-to-end, contributing to the concept and overseeing execution across packaging, art direction, digital, EDM, social, and print. Developed a guided at-home experience combining expert-led education with curated wine packs, elevating the product through premium, eco-conscious packaging and cohesive art direction across physical and digital touchpoints.
Outcome
Generated over $500K in revenue and delivered 2,695 hours of customer engagement, strengthening Langtons’ digital offering and premium brand positioning.
Designed a premium tasting kit with structured product presentation and considered unboxing experience
Created a guided tasting experience through product design and visual storytelling
