"The refreshed identity exceeded expectations by recruiting 110 veterinarians (over five times the target), forming a strategic alliance with Commonwealth Bank, and winning the 2018 Australian HR Award for Best Campaign."
Vets Abroad
In 2017, VetPartners participated in the London Vet Show to recruit veterinarians for positions in Australia and New Zealand, introducing the Vets Abroad program tailored to adventurous veterinarians seeking travel and unique experiences. As part of my role, I collaborated closely with the HR and Marketing Teams, overseeing art direction, logo design, and the creation of a cohesive brand identity for seamless integration across various design platforms. This refreshed identity, featuring the landscapes and cultures of both countries, delivered exceptional results, securing 110 veterinarians, which was more than five times higher than their initial target. It also led to the formation of a strategic alliance with the Commonwealth Bank, substantial media exposure, and the 2018 Australian HR Award for Best Campaign.
Campaign Editorial Design Signage & Environmental Graphics
