Objective
VetPartners needed to recruit veterinarians to relocate to Australia and New Zealand, a highly competitive global market with a hard-to-reach audience.
Approach
Led the end-to-end visual direction of the campaign, collaborating with HR and marketing teams to develop a brand identity tailored to international veterinarian audiences. Oversaw art direction, logo design, and rollout across print, digital, social, and event collateral.
Outcome
Recruited 110 veterinarians, over five times the original target. Won the 2018 Australian HR Award for Best Campaign and secured a strategic partnership with Commonwealth Bank.
VetPartners needed to recruit veterinarians to relocate to Australia and New Zealand, a highly competitive global market with a hard-to-reach audience.
Approach
Led the end-to-end visual direction of the campaign, collaborating with HR and marketing teams to develop a brand identity tailored to international veterinarian audiences. Oversaw art direction, logo design, and rollout across print, digital, social, and event collateral.
Outcome
Recruited 110 veterinarians, over five times the original target. Won the 2018 Australian HR Award for Best Campaign and secured a strategic partnership with Commonwealth Bank.
Campaign identity and brand direction for an international veterinarian recruitment campaign
Promotional video for the Vets Abroad campaign
Extended across brochures and event collateral
Social assets driving engagement leading up to the recruitment deadline
Campaign landing page execution
Relocation guide for international veterinarians.
