"We have been loving the work you have been delivering and are so appreciative that you could deliver this within such a tight deadline."
Shorty's Team
At Shorty's Liquor, I led a dynamic project focused on enhancing the customer experience. This involved creating an engaging explainer video to introduce our new gifting service to first-time visitors on the Gifting platform. Our primary goal was to showcase the simplicity of placing virtual gifting orders and the value of personalised text and video messages for recipients. Additionally, we aimed to highlight key website features, encouraging existing customers to transition to online ordering. My responsibilities included storyboarding, soundtrack selection, close collaboration with the creative team, and ensuring efficient messaging delivery within a tight timeline.