Objective
Reposition Langtons to feel more contemporary and relevant to a younger audience while maintaining its premium heritage.
Approach
Served as one of the lead designers, translating and extending the agency-developed brand identity into a cohesive visual system across campaign and digital touchpoints. Adapted the visual language for new formats, balancing premium editorial storytelling with modern digital execution, while creating scalable templates that improved consistency and streamlined production across the design team.
Outcome
Delivered a cohesive multi-channel rollout across digital, OOH, and print, reaching 18.5 million impressions across SBS, Nine Network, and programmatic OOH platforms.
Reposition Langtons to feel more contemporary and relevant to a younger audience while maintaining its premium heritage.
Approach
Served as one of the lead designers, translating and extending the agency-developed brand identity into a cohesive visual system across campaign and digital touchpoints. Adapted the visual language for new formats, balancing premium editorial storytelling with modern digital execution, while creating scalable templates that improved consistency and streamlined production across the design team.
Outcome
Delivered a cohesive multi-channel rollout across digital, OOH, and print, reaching 18.5 million impressions across SBS, Nine Network, and programmatic OOH platforms.
Delivered consistent campaign execution across multiple formats and touchpoints
