Objective
Reposition Langtons to feel more contemporary and relevant to a younger audience while maintaining its premium heritage.
Approach
Served as one of the lead designers on the campaign, collaborating with the team to develop a refined visual system that balances editorial storytelling with modern digital execution. Created templates to streamline production across the team, reducing turnaround time while maintaining brand consistency at scale.
Outcome
Delivered a cohesive multi-channel rollout across digital, OOH, and print, reaching 18.5 million impressions across SBS, Nine Network, and programmatic OOH platforms.
Reposition Langtons to feel more contemporary and relevant to a younger audience while maintaining its premium heritage.
Approach
Served as one of the lead designers on the campaign, collaborating with the team to develop a refined visual system that balances editorial storytelling with modern digital execution. Created templates to streamline production across the team, reducing turnaround time while maintaining brand consistency at scale.
Outcome
Delivered a cohesive multi-channel rollout across digital, OOH, and print, reaching 18.5 million impressions across SBS, Nine Network, and programmatic OOH platforms.
Delivered consistent campaign execution across multiple formats and touchpoints
