"Langtons' creative spanned SBS, Nine, and OOH channels, delivering 18.5M impressions and enhancing brand visibility."
Langtons
For over 30 years, Langtons has been Australia’s top destination for luxury fine wine, known for its Langtons Classification ranking. While it holds a strong reputation among connoisseurs, the brand is seen as somewhat dated and struggles to connect with younger wine enthusiasts. As competitors offer affordable options with modern branding and digital convenience, Langtons seeks to reclaim its status as the leading fine wine destination. In this transformative effort, I was one of the lead roles in executing visuals for the rollout, collaborating with my team to create a cohesive brand presence. I also developed templates to streamline design processes, saving time and costs while empowering designers to maintain brand consistency. Langtons' creative spanned multiple high-impact channels, from SBS and Nine Print to High-Impact Displays on Nine News. With EternityX, JCD Programmatic OOH, and oOh! Office, my assets strategically reached targeted audiences across digital and out-of-home platforms. This multi-channel approach drove 18.5 million impressions, boosting brand visibility and engagement.
Brand Strategy Campaign
