Objective
Refresh the brand to appeal to a younger audience while maintaining its premium positioning.
Approach
Developed a scalable visual system across digital, print and OOH.
Outcome
Rolled out across multiple channels, reaching ~18.5M impressions.
Refresh the brand to appeal to a younger audience while maintaining its premium positioning.
Approach
Developed a scalable visual system across digital, print and OOH.
Outcome
Rolled out across multiple channels, reaching ~18.5M impressions.
Delivered consistent campaign execution across multiple formats and touchpoints
