Rebel Sport

Rebel Sport is a large-scale Australian sporting retailer delivering high-volume campaigns. As Senior Graphic Designer, I led the end-to-end delivery of digital and print creative across campaigns, ensuring speed, scale, and brand consistency. My work focused on scalable design systems, creative problem-solving, and multi-channel execution.

Brand Activation Campaign Email
Broadway Store Opening
Directed and executed the creative rollout for Rebel’s Broadway store opening, enhancing animations and sound to deliver a seamless, on-brand experience across digital and print touchpoints.
A Year in Review EDM
Designed a custom, scalable EDM template for loyalty members, turning personalised data into a tailored, engaging experience. Focused on visual storytelling, clarity, and usability, creating a framework for future Wrapped-style campaigns.
"Generated $50K in revenue with a personalised,
non-promotional Year in Review EDM, Rebel Sport’s first Wrapped-style campaign."
Rebel x Hyrox Partnership Announcement
Brought the Rebel x Hyrox collaboration to life with a striking, multi-channel campaign, uniting both brands while maintaining visual clarity and impact across formats.

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