Objective
Travelex briefed a 50th anniversary Gift With Purchase campaign: a preloaded Money Card with qualifying exchanges. Deliverables spanned A1 poster, 7-second in-store screen, and social video. An invitation to evolve the brand, not just execute it.
Approach
Travel money advertising lives at the destination. This concept went to the moment before: the night before a trip, bag packed, passport out. One controlled scene, dark and restrained, the card earning the only colour in the frame. Designed as a platform rather than a campaign, extending across scenes and personalising by nationality for EDM.
Outcome
Full integrated campaign concepted and produced solo in one week: insight, campaign line, poster, screen video, and social. Concept visuals AI-generated and art-directed to production quality; final production designed as a simple one-location shoot.
Travelex briefed a 50th anniversary Gift With Purchase campaign: a preloaded Money Card with qualifying exchanges. Deliverables spanned A1 poster, 7-second in-store screen, and social video. An invitation to evolve the brand, not just execute it.
Approach
Travel money advertising lives at the destination. This concept went to the moment before: the night before a trip, bag packed, passport out. One controlled scene, dark and restrained, the card earning the only colour in the frame. Designed as a platform rather than a campaign, extending across scenes and personalising by nationality for EDM.
Outcome
Full integrated campaign concepted and produced solo in one week: insight, campaign line, poster, screen video, and social. Concept visuals AI-generated and art-directed to production quality; final production designed as a simple one-location shoot.
A1 hero poster. The night before: passport, card, ready. Reframed around the anniversary: a gift, not a discount.
Paid social. Same scene, paced for feed. Sound on.
7-second in-store screen. Quiet by design, the audience is already at the counter.
Where It Goes Next
The Ready Pile, Anywhere
The night-before moment lives in more than one place. On top of the packed bag. By the front door. Same light, same restraint, same story.
The night-before moment lives in more than one place. On top of the packed bag. By the front door. Same light, same restraint, same story.
Built For EDM
Because it's one controlled shot, the passport is the only variable element, swappable by nationality for EDM and other personalised channels, without rebuilding the campaign.
Because it's one controlled shot, the passport is the only variable element, swappable by nationality for EDM and other personalised channels, without rebuilding the campaign.
A Platform, Not a Campaign
Drop the anniversary message and the same visual world still holds. A platform Travelex could own well beyond this one campaign.
Drop the anniversary message and the same visual world still holds. A platform Travelex could own well beyond this one campaign.
