Objective
Build a design system for EDM and social to enable efficient, consistent campaign rollout across formats.
Build a design system for EDM and social to enable efficient, consistent campaign rollout across formats.
Approach
Create a modular system of reusable components assembled into flexible templates, supported by data-driven workflows to automate content and scale output. Extend the system with specialised modules, including a personalised Year in Review experience.
Outcome
Enabled efficient multi-channel rollout, reducing manual production and ensuring consistency at scale. Delivered measurable impact across both operational efficiency and campaign performance.
From modular components to final EDM output
Single modules extend into multi-format outputs through structured templates and data-driven inputs, enabling efficient, consistent rollout across channels.
Structured inputs driving automated multi-format outputs
Self-serve System
Enabled marketing teams to generate EDMs independently through a structured workflow.
Impact
Reduced production from 28 EDMs to 2
Decreased turnaround from 2 weeks to ~5 minutes per EDM
Impact
Reduced production from 28 EDMs to 2
Decreased turnaround from 2 weeks to ~5 minutes per EDM
Self-serve system enabling independent EDM creation at scale
Year in Review EDM
A personalised, non-promotional campaign delivering tailored content to each customer.
Impact
Generated $50K in revenue
No promotional offers
Impact
Generated $50K in revenue
No promotional offers
