Broadway Store Opening
Objective
Create a high-impact campaign to drive awareness and foot traffic for the Broadway store opening.
Approach
Led the end-to-end rollout of the campaign across digital, print, and in-store environments. Refined and adapted the creative across formats, ensuring the artwork translated consistently at every scale, from digital assets to large-scale in-store placements.
Outcome
Delivered a seamless, on-brand launch experience across all touchpoints, executed on time for a high-profile flagship opening.
Create a high-impact campaign to drive awareness and foot traffic for the Broadway store opening.
Approach
Led the end-to-end rollout of the campaign across digital, print, and in-store environments. Refined and adapted the creative across formats, ensuring the artwork translated consistently at every scale, from digital assets to large-scale in-store placements.
Outcome
Delivered a seamless, on-brand launch experience across all touchpoints, executed on time for a high-profile flagship opening.
rebel x Hyrox Partnership Announcement
Objective
Launch the Rebel x Hyrox partnership with a campaign that builds awareness and positions rebel firmly within the fitness community.
Approach
Developed the visual direction and design system for the partnership, merging both brand identities into a cohesive, performance-led aesthetic that could scale across digital, retail, and live event environments. Guided the creative output from concept through to final delivery.
Outcome
Delivered a multi-channel campaign spanning digital, in-store, and live event touchpoints, consistent in look, flexible in application.
Launch the Rebel x Hyrox partnership with a campaign that builds awareness and positions rebel firmly within the fitness community.
Approach
Developed the visual direction and design system for the partnership, merging both brand identities into a cohesive, performance-led aesthetic that could scale across digital, retail, and live event environments. Guided the creative output from concept through to final delivery.
Outcome
Delivered a multi-channel campaign spanning digital, in-store, and live event touchpoints, consistent in look, flexible in application.
