Broadway Store Opening
Objective
Create a high-impact campaign to drive awareness and foot traffic for the Broadway store opening.

Approach
Use bold, high-energy visuals and large-scale in-store placements to create a sense of excitement and anticipation around the launch.

Outcome
Directed and executed the rollout across digital and print, delivering a seamless brand experience across channels
Rebel x Hyrox Partnership Announcement
Objective
Launch the Rebel x Hyrox partnership with a high-impact campaign that builds awareness and reinforces Rebel’s position within the fitness community.

Approach
Develop a bold, performance-led visual direction that combines Rebel’s brand language with Hyrox’s identity, creating a cohesive system that scales across digital, in-store and event environments.

Outcome
Delivered a cohesive multi-channel campaign across digital, retail, and live event touchpoints

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