One Minute Briefs is an online creative community built around rapid-response advertising briefs. I use it as a space to experiment with ideas, art direction and copy, using AI-assisted visualisation to bring concepts to life quickly.
Brief Advertise artificial plants.
Idea Position fake plants like the perfect low-commitment relationship.
Idea Position fake plants like the perfect low-commitment relationship.
Brief Advertise swimming cap.
Idea Turn loose underwater hair into something sinister.
Idea Turn loose underwater hair into something sinister.
Brief Advertise prescription sunglasses.
Idea Use visual ambiguity to show how easily things can be misread when you can’t see clearly.
Idea Use visual ambiguity to show how easily things can be misread when you can’t see clearly.
Brief Advertise rugs.
Idea Turn the rug into the visual punchline, giving an everyday object an unexpected twist.
Idea Turn the rug into the visual punchline, giving an everyday object an unexpected twist.
