Objective
Create a flexible digital expression for Style in Motion that could work across multiple editions, stylists and channels without feeling repetitive.
Approach
Built a modular editorial system around the existing campaign identity and supplied photography, using consistent typography, layout and brand cues with flexible styling elements that change by story.
Outcome
A scalable system rolled out across EDM, organic social and paid digital, with Edition 01 establishing the framework for future editions.
Create a flexible digital expression for Style in Motion that could work across multiple editions, stylists and channels without feeling repetitive.
Approach
Built a modular editorial system around the existing campaign identity and supplied photography, using consistent typography, layout and brand cues with flexible styling elements that change by story.
Outcome
A scalable system rolled out across EDM, organic social and paid digital, with Edition 01 establishing the framework for future editions.
The System
One framework, designed to evolve across different Style in Motion editions while maintaining a consistent visual language.
Consistent: structure, hierarchy and brand cues. Flexible: imagery, styling, colour and editorial details.
Organic Social
Six-frame carousel combining static and motion-led content.
CRM / EDM
Animated tile featured within supporting EDMs.
Paid Social
Motion and static creative adapted across paid social placements.
Motion and static creative adapted across paid social placements.
