Objective
Create a distinctive visual system for rebel’s October Lifeline campaign that could flex across retail and digital touchpoints.
Challenge
What began as a focused identity task evolved as timelines shifted, requiring the creative to scale quickly while aligning feedback and approvals across rebel, adidas and Lifeline.
Approach
Evolved the continuous ribbon from the initial identity exploration into the campaign’s core visual device, connecting people, product and messaging across formats.
Outcome
A cohesive, scalable system that gave the campaign a recognisable visual language across digital screens, retail, social and EDM, with room to extend into future Lifeline activity.
Create a distinctive visual system for rebel’s October Lifeline campaign that could flex across retail and digital touchpoints.
Challenge
What began as a focused identity task evolved as timelines shifted, requiring the creative to scale quickly while aligning feedback and approvals across rebel, adidas and Lifeline.
Approach
Evolved the continuous ribbon from the initial identity exploration into the campaign’s core visual device, connecting people, product and messaging across formats.
Outcome
A cohesive, scalable system that gave the campaign a recognisable visual language across digital screens, retail, social and EDM, with room to extend into future Lifeline activity.
The System
One continuous form, built to connect.
Digital Screens
Storyboarded and designed the screen sequence, working with an external animator to bring motion to life.
Retail & VM
Organic Social
Selected campaign and product-led executions.
Selected campaign and product-led executions.
Campaign-led
Product-led
EDM
