A series of self-initiated social ideas created beyond the core campaign brief, responding to cultural moments, product launches and everyday brand moments with fast, platform-native content.
Spider-Man Reactive Post
Became the second most-viewed post of the week and was picked up by the wider marketing team for extension into EDM.
Became the second most-viewed post of the week and was picked up by the wider marketing team for extension into EDM.
Office Fit Check
With limited access to fresh lifestyle assets and no shoot budget, I used real staff wearing new arrivals to create quick, lo-fi social content that felt more authentic and platform-native.
With limited access to fresh lifestyle assets and no shoot budget, I used real staff wearing new arrivals to create quick, lo-fi social content that felt more authentic and platform-native.
